The advertising campaign, which I present with this post is not AI generated and it’s related with deep social problem.
Problem, which has its solution, everybody knows it, but nobody is doing anything at the end. And the problem is staying hard as a rock.
The items on the visuals are not for sale. They are here to show the difference between the value perceptions of people.
These visuals show how 1st world consumers look at products and what they might mean to people in other parts of the world.
- Sunglasses for 24 euro against access to water for 8 euro.
- Pint of beer for 4.50 euro against 50 liters of fresh water for 1.50 euro.
- Aftershave for 35 euro against basics for a new home for 6.50 euro.
- Handbag for 32 euro against food for a week for 4 euro.
Just think about it!
Be inspired and don’t forget to fly!
x KK
