Stop before it becomes your normal

Not everything that falls out is meant to

The campaign today is developed by ad agency “Adwogi”, Dubai for the brand Picpax, which main competitive advantage is that it’s for preventing hair loss and helps in the fight with this problem.

The key visuals of this campaign are really impressive as they present the seriousness of the problem this product solves in really original way – by analogies:

with baby tooth, for which is normal to fall out;
with flowers and leaves in nature, for which is also normal to fall out;
with button, for which is normal to fall out too.

And as a contrast to these visuals is coming the statement that hair loss is not normal, although lots of people think it is.

The visuals are:

simple, but smart in their simplicity;
with strong direct analogies from real life;
clear illustration of what is normal and what not;
with absolutely straight to the point call-to-action in line with the visualizations;
and of course with the image of the product in the down left corner, right above the call-to-action as a final touch.

The key message of the campaign is: “Not everything that falls out is meant to. Stop hair loss before it becomes your normal.”

And here are the key visuals.

Enjoy!