In the time, when there are so many screens around us, it is a rare view to see people reading books.
And here comes the communication campaign, developed by some students from the Miami Ad School, which decided to use the subway for popularizing the idea of reading books. What did they make?
They put posters with book titles and barcodes, which after their scanning lead to a 10-page preview of the respective book. After the end of the preview to readers is provided information for the location of the nearest library, where they could find the book.
It’s a brilliant social campaign with really clever use of a location, clear message, wonderful call to action, modern communication approach and style.
And here are some of the visualizations.