Intelligent Light System
BBDO Mexico used very smart approach in this communication campaign, developed for the Intelligent Light System of Mercedes-Benz.
The main advantage of this system is that it boosts the visibility by 60%, which is related with the safety on the road.
And how to present this advantage in a memorable, remarkable and understandable way?
Of course by visualizing the feeling you get by living the advantage of the product.
This is the reason why the key visuals of the campaign reveal skeletons of animals in the dark evenings on the road, as a metaphor of how reliable is this Intelligent Light System of Mercedes-Benz.
And here are the key visuals.
Enjoy!
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