All roads
Decathlon developed very stylish and non-standard communication campaign by applying really smart creative approach:
- the campaign doesn’t show products;
- the campaign doesn’t show in a direct way the advantages of the brand;
- the campaign doesn’t show people on its visuals either.
But the campaign is showing the obvious feeling, that Decathlon creates – that all roads lead to Decathlon.
And this is the slogan of the campaign as well: “All roads lead to Decathlon“:
- because no matter where you go, Decathlon will help you in your journey;
- and no matter what you need for your journey, you can find it in Decathlon.
The key visuals are:
- developed in style;
- they are minimalistic;
- and at the same time talk so loud through the textures and details on them.
Enjoy!
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Love, Kameliya
