Breath speaks
Creativity is the KEY!
Sometimes its expression is a whole novel.
Sometimes its expression is just one sentence.
But there are cases when its expression is hidden in only one word.
And such case is the campaign of “Tic Tac“, which I present you today.
While in “Jerry Maguire” movie one of the main heroes is saying “You had me at Hello”, Tic Tac in its OOH communication campaign is saying: “You lost me at Hello“, followed by “Breath speaks louder than words.”
I love this creative approach with sense of humor and so simple in its execution, but at the same time so smart and remarkable.
Enjoy 🙂
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Be inspired and don’t forget to use your wings to fly!
Love, Kameliya
