Original materials matter
The communication campaign today promotes Toyota’s original parts and reinforces the value of using manufacturer-approved components instead of cheaper non-genuine alternatives.
The main goal of the campaign is to strengthen:
The main creative idea is to demonstrate how one wrong part compromises the whole system. And this is brilliantly illustrated by using traditional Japanese origami with material inconsistency as a metaphor for demonstrating that when a single component doesn’t belong the integrity of the entire product is disrupted.
And all this is wrapped with the key message of the campaign: “When one part feels out of place, everything does. Original materials matter. Choose Toyota genuine parts.”
And here are the key visuals.
Enjoy!
– – – – –
Thank you for sharing this virtual place with me!
For those of you who like my content, you can also subscribe for my LinkedIn Newsletter on Marketing or listen my podcast “MarkeTHINK zone”
Follow me on my social channels: https://linktr.ee/Kameliya.Kamenova
Be inspired and don’t forget to use your wings to fly!
Love, Kameliya
