What you never saw | MarkeTHINK zone

Shows you what you never saw

Ad agency “McCarthy & Co” has developed emotionally-driven communication campaign for Volkswagen in Bolivia.

The main goal of the campaign is to raise awareness about the competitive advantage and comfort of the new safety feature of Volkswagen Tera SUV – the Blind Spot Monitor feature.

And this is presented in a non-standard and interesting way by using minimalistic insight-driven visual metaphor – showing in car’s blind spot on the key visuals unexpected scenarios with a bit of a personal touch:

scenario 1: your best friend with your sister;
scenario 2: your boss with your ex;
scenario 3: your brother with your personal trainer.

This creative approach integrates in an excellent way the product functionality with the emotional storytelling, supported also by the headline of the communication campaign: “Shows you what you never saw coming.”

The key visuals present the idea of seeing clearly things, which usually are unseen in the car’s blind spot of the real life.

And here are the key visuals.

Enjoy!