Telling stories is not something new in the world of Marketing and Advertising. There is written so much about the ability of the good marketers to tell stories about the products, which stories to make emotional relationship between the products and the consumers.
But it’s not just about telling a story. It’s about telling a worthy authentic story, because “when we buy, we buy the story – the way it makes us feel. Buying a product, we send a message”.
This is what Seth Godin says in his lecture about the power of telling authentic stories in a low-trust world. He believes, that “in the era of the emotional marketing, if you want me to talk about something, you better deep down love it, or else why should I?”
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