DOmino’s
The communication campaign today is developed by ad agency “The Newtons Laboratory” for Domino’s Greece.
The creative idea effectively communicates that Domino’s can deliver pizza even in locations that seem difficult or unexpected, reinforcing convenience and accessibility.
Santorini is known as one of the most romantic places in the world and as such one for sure many couples from all over the world have experienced their “I do” moment.
And now all the people on this island can enjoy also their Domino’s pizza moment.
The word play in the headline of the campaign is really charming and memorable: “Yes. I DOmino’s!“
Logically the headline is written in the colors of the brand – blue, red and white, which are also very creatively used in the aesthetic of the aspirational illustrations of the key visuals.
And here are the emotionally engaging key visuals.
Enjoy!
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