Skip to content

Be more online in life

Powerful campaign

We all miss real-life moments while we live online by looking in our screens for hours, without even realizing it.

The campaign, which I present you today, is raising the question to spend more time offline, to be more present and not just plugged in.

This campaign is developed by agency “Cheil Worldwide” for Samsung Electronics.

The key message of the campaign is “Be more online in life” and it’s also related with the phrase “last seen years ago”, applied to key visuals, presenting different outdoor situations with missing people.

There’s only one disadvantage in this campaign – when you remove the key message from the visuals the creative is leading the thoughts to totally different direction, which has nothing in common with the key message. And when the right understanding of the creative visual is dependent on the key message, it’s not a good sign.

But apart from this, the campaign is powerful.

And here are the key visuals.

Enjoy!

Kameliya Kamenova @kameliyakamenov Камелия Каменова
Kameliya Kamenova @kameliyakamenov Камелия Каменова
Kameliya Kamenova @kameliyakamenov Камелия Каменова

Thank you for sharing this virtual place with me!

Be inspired and don’t forget to use your wings to fly!

Love, Kameliya