We are modern people, who live in modern times.
Each day something is getting old and other new thing appears in our life.
Especially in the technical world.
And the campaign, which I present you today, illustrates how to turn your competitors’ advantages into disadvantages and this to work in a positive way for you.
The communication approach in this campaign is so direct and brave, but at the same time so clever, delicate and in style.
This is the billboard visual of Timex in NYC.
Enjoy the key message!
Be inspired and don’t forget to fly!