Human Intelligence
The world is more and more focused on Artificial Intelligence, but somehow the Human Intelligence is losing even more positions.
And the fact is that people create so much damage in the real life, while creating the beautiful world in the virtuality.
On this idea is based the communication campaign today, developed by ad agency Koku for WWF
The campaign is using real photos of the environmental disasters, caused by real people – real images, which are not created by AI.
The key message of the campaign is: “Generated by Human Intelligence“
And additionally to the key message of each visual are stated real world facts:
- 95% of fires are caused by human activities
- Everyday 700 tones of plastic are produced and only 3% are recycled
- 95% of wastewater is not treated before being discharged
And here are the key visuals, which are not so kind reminder of the reality.
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Love, Kameliya
