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“Childhood always loses the war”

There are campaigns, which leave us speechless.


Because the problem they touch is so painful, that you see this pain even in the visuals.

And this pain reflects in your mind so hard, that you can’t speak with words, but only with tears.

So today I won’t write a lot about the campaign, which I’ll present you.

This is a communication campaign, developed by ad agency “Havas” for UNICEF Chile.

The key message of this campaign is “Childhood always loses the war”.

And the key visuals represent the faces of those, who suffer the most in war – the children.

“Children are the living messages we send to a time we will not see.” (John F. Kennedy)

Usually here in this part of the newsletter, before sharing the visuals, I write “Enjoy”.

But today I’ll write “I wish….

Kameliya Kamenova Камелия Каменова
Kameliya Kamenova Камелия Каменова
Kameliya Kamenova Камелия Каменова

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Be inspired and don’t forget to use your wings to fly!

x KK

#marketing #creativity

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