Salvador Dali once said, not to afraid of perfection, because we’ll never reach it.
But even if we can not reach the perfection at least we can achieve progress and evolution.
“All progress occurs because people dare to be different.” (Harry Milner).
This principle is valid even in Marketing.
One of the proofs is the illustration below of the evolution of Coca Cola bottle in the period 1899 – 1986.
Enjoy!
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x KK
