What is Recycling?
“Recycling is the process of collecting and processing materials that would otherwise be thrown away as trash and turning them into new products. Recycling can benefit your community, the economy, and the environment. Products should only be recycled if they cannot be reduced or reused.” (Source: EPA)
In relation with this actual case is the advertising campaign of Coca-Cola, that I’ll present you today.
Coca-Cola used really creative and non-standard approach in this communication campaign, developed by Ogilvy New York.
The campaign is presenting extracted images of the brand’s logo from real crushed cans.
The main goal of the campaign is to motivate consumers to recycle their used Coca-Cola cans.
And here are the key visuals of the “Recycle Me” billboard campaign of Coca-Cola and the supporting video.
Enjoy!
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x KK
