Don’t let germs settle down
How many toothpaste communication campaigns have you seen?
Which one was the most remarkable one?
I know, you can’t answer these questions, because usually traditional toothpaste campaigns are very similar as visualization and scenario. They are not only similar, but also predictable and usually are cliche.
But not this one!
This is the communication campaign of Maxam toothpaste – antibacterial toothpaste controlling plaque and reducing gingivitis.
These advantages of the product are presented in the most attention-grabbing and compelling way – germs turn the teeth into a Rome civilization homes and into an Egypt civilization homes, illustrating in this way what will be the result of not using Maxam toothpaste.
This communication campaign is developed by ad agency JWT, China and the headline is “Don’t let germs settle down.”
And here are the key visuals.
Enjoy!
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Love, Kameliya
