Harmful to your health
💻 People live with so many myths around them.
👍 One of these myths is that the electronic cigarettes (“vapes”) are less harmful than traditional cigarettes.
📢 But in fact, vaping carries serious consequences for lung health too.
📸 The communication campaign today is raising awareness exactly against vapes smoking.
🎯 The campaign is developed by ad agency “Propeg” and initiated by the State Government of Rio de Janeiro.
💯 The strong influence of this remarkable communication campaign is based on showing the bad relation between the appealing vapes flavors and the harmful health consequences of vaping, illustrated as damaged lungs.
❓ Why the flavors are visual focus of this campaign?
❗ Because the studies show that these are the best-selling flavors, which are the main decision making factor for vapes smoking among the young people.
🔴 It’s impossible to ignore these strong visuals.
🔵 The clear key messages either.
🎨 And here they are.
🌷 Enjoy!
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Love, Kameliya
