Positioning in oversaturated markets
In Episode 57 of My Podcast on Marketing “MarkeTHINK zone” I talk about the successful brand positioning in oversaturated markets.
Many businesses these days offer similar products and this definitely makes it difficult for customers to make a purchasing decision.
The first step for standing out in such a situation is realizing that “quality” itself is no longer a competitive advantage but a normal expectation. Therefore, companies must strive for a clearly defined identity that reflects their values and promises.
This and much more you can hear in Episode 57 of my podcast on Marketing “MarkeTHINK zone”.
Enjoy!
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Love, Kameliya
