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You know you’re doing what you love, when Sunday nights feel the same as Friday nights.

“Belvedere” communication campaign

It’s Friday and as the weekend is coming, I’ll share with you one of my favorite communication campaigns, which has its specific funky and hot mood.

“You know you’re doing what you love, when Sunday nights feel the same as Friday nights.” (Donny Deutsch)


This is the campaign for Belvedere vodka, starring Daniel Craig.

What is specific for this communication campaign?

It has to be for a high quality vodka, but in fact it’s for much more than that:

  • it’s about joyful lifestyle;
  • it’s about inspiring attitude;
  • it’s about funky mood;
  • it’s about enjoying life, while you live it, dance it and be yourself.

Enjoy the video of this communication campaign:

And here are the key visuals of the campaign:

Kameliya Kamenova Камелия Каменова
Kameliya Kamenova Камелия Каменова
Kameliya Kamenova Камелия Каменова

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Be inspired and don’t forget to use your wings to fly!

x KK

#marketing #branding #creativity

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