Created by kids
The purest creatures in the world are the kids.
They are so innocent, so honest, so emotional and at the same time so creative.
So it’s not a surprise that WWF invited for their project “Pets4Pets” elementary school students in Italy to propose visualizations for social campaign, which main goal is to raise awareness about protection of the animals they love.
The key visuals of the campaign are charming, because on the left side they represent the original sketches of the kids, marked as “Kid’s idea” below them and on the right side they represent the upgraded touch on these sketches by the creative professionals from ad agency Leo Burnett, Italy, marked as “Final execution” below them.
As is written on the key visuals, this communication campaign is “Advertising thought up by kids to get adults thinking.”
“This campaign has been created by an elementary class of an Italian school” is written with big letters on each of the key visuals of the campaign.
And here they are.
Enjoy!
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Love, Kameliya
