Go where they won’t go
One of the main competitive advantages in the brand positioning of Jeep is that it provides more than just a car – it provides off-road thinking and exploring the unknown.
Jeep gives opportunities:
- to explore new places;
- to live life in a different way;
- to enjoy real journeys.
This is the main idea in the communication campaign today, developed by ad agency “FCB and FiRe” Argentina, for the brand Jeep.
The key message of the campaign is “Go where they won’t go“.
The interesting part of this communication campaign is that the key message is supported by real life images with real tourists at Tower of Pisa, at Athens and at Miyazaki artificial beach in Japan – all these real images are crowded with tourists.
And here are the key visuals of the communication campaign.
Enjoy!
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Love, Kameliya
