Explore & Protect
When you provide more than a product, it’s visible.
When you contribute to an important social cause, it’s also visible.
And the campaign, which I present you today is a good example for this.
It’s developed by ad agency “Mood” for the brand “Jeep” in relation with the Environment Day on 5th of June.
All communication campaigns of Jeep till now are related with the opportunity to explore the world in the best way – opportunity, which Jeep provides to its clients.
Following this idea, Jeep upgrades its communication strategy till now with this campaign, which I present you today, going further with the key message of the campaign: “Exploring is natural. Let’s protect the road.”
And the key visuals illustrate the roads in the nature and the nature itself, that we have to protect, in order to have what to explore in the future.
Enjoy!
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Love, Kameliya
