This is how
Do you know what Michelob Ultra is?
It’s a superior light beer with a lower calorie – only 95 calories and 2.6 carbs.
And all this is proudly written on the front label of the bottle.
Today I’ll present you marketing campaign for this exactly beer, which main goal is to communicate that Michelob Ultra is giving away courtside tickets for NBA games.
And all you have to do is buy a beer and take your chance – this is how sales raise:
- by attracting attention of the consumer;
- by providing something extra on top of the product, which is highly desired by the respective target;
- and all this communicated in an attractive, eye-catching way, so that to create an emotional bond with the target audience, which to lead to higher sales and profit.
The visuals of the campaign remind the dynamic of the NBA games, part of which you could be, in so attractive way, that it’s impossible not to wish to be there.
But here come also the key messages on these visuals, filled with a lovely sense of humor:
- “Win courtside tickets* – meet and greet not included.”
- “Win courtside tickets* – dance lessons not included.”
- “Win courtside tickets* – bodyguard not included.”
And just “by accident”, there appears only one beer – The Beer, in so elegant and discreet way:
- in the right corner on one of the visuals;
- in the left corner on other of the visuals;
- or just among all these people.
Enjoy!
– – – – –
Thank you for sharing this virtual place with me!
For those of you who like my content, you can also subscribe for my LinkedIn Newsletter on Marketing or listen my podcast “MarkeTHINK zone”
Follow me on my social channels: https://linktr.ee/Kameliya.Kamenova
Be inspired and don’t forget to use your wings to fly!
Love, Kameliya
