Harmony with the nature
This communication campaign of Mercedes-Benz is developed by ad agency Leo Burnett for raising awareness about the transition of the brand toward 100% electric vehicles.
And what a better way of presenting it than showing how organic part of the nature itself is even the brand logo. It is presented as part of the harmony with the nature:
- part of the sea;
- part of the flowers;
- part of the animals;
- part of the air.
By using this creative approach Mercedes-Benz is visually illustrating its environmental responsibility as a natural part of the brand identity.
And here are the key visuals.
Enjoy!
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