Insure your happiness

“INSURE YOUR HAPPINESS” communication campaign

“They say a person needs just three things to be truly happy in this world: someone to love, something to do, and something to hope for.” (Tom Bodett)

Today I’ll present you a touching communication campaign with two main pillars:

mental health benefits of pet ownership;
love to pets.

The pet insurance company “ManyPets” has developed an amazing campaign, based on real data insights around the mental health benefits of pet ownership.

The campaign is called “Insure your happiness” and it’s developed by Uncommon Creative Studio.

The visuals of the campaign represent pet portraits with different roles, given to them:

Personal trainer
Legal high
Spirit guide
Upper
Anti-stress ball
Endorphin etc.

Each of the visuals has a different key message, based on the data of a survey, that the pet insurance company conducted on how pets can benefit our wellbeing, such as:

90% of people say their pet helps them feel calm.
88% of people say pets make them more active.
96% of people say owning a pet makes them happier.
89% of people say their pet helps them deal with anxiety and unhappiness.
80% of people say pets give them more energy.

Of course, as the company is a pet insurance one, at the end of each key message is coming logically the main slogan of the campaign “Insure your happiness”.

Enjoy the creative visuals of the campaign!