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Just don’t!

The picturess below I took yesterday in the metro. The year is 2015, the month is December, the city is Sofia.

It’s really disappointing the fact, that there are ad agencies, which create such “things” and that there are clients, who want it, approve it and pay for it.

This ad campaign is for the client Groupama (an insurance company) and the message says: “The insurance choice of 13 000 000 europeans. Groupama”.

Now look at the images, used for this campaign, based on the developed “creative concept” – no comments. I wonder to laugh or to cry, but this campaign is so cynical, that I could only feel sad. I really can’t believe that nowadays still exist ad agencies, that create such disasters.

Please, don’t create such kind of ad campaigns!




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