Question: What does it mean “lovemark”? Answer: It means creating a brand, for which the consumer has “loyalty beyond reason”. And here is a lovely interview with the founder of the idea for the lovemarks – Kevin Roberts. Enjoy it! Br, KK ShareTweetFollow usSaveTags:advertisingmarketing previousBrilliant tourism adnextThe creative brief Leave a Reply Cancel replyYou must be logged in to post a comment.
