Creativity
The communication campaign today is developed for the brand Lego in relation with the Chinese Grand Prix this year and it’s so charming with its creative approach:
- it’s focused on one main communication channel – Shanghai’s Metro Lines;
- and this communication channel is explored creatively to the max.
The outside branding of the train is visualizing a Formula 1 car racing and inside is developed a whole world, dominated by Lego visuals in relation with the Formula 1 event.
Yes, Lego for sure knows how to celebrate Formula 1 in a way, pleasant for the eye of everybody around.
Enjoy!
– – – – –
Thank you for sharing this virtual place with me!
For those of you who like my content, you can also subscribe for my LinkedIn Newsletter on Marketing or listen my podcast “MarkeTHINK zone”
Follow me on my social channels: https://linktr.ee/Kameliya.Kamenova
Be inspired and don’t forget to use your wings to fly!
Love, Kameliya
