KFC Canada & Canadian Grand Prix
What is the common thing between KFC and Formula 1?
Answer to this question could give you only a professional communication agency.
And the name of this agency is “Courage Inc”.
The common visual element between KFC and Formula 1 are the red and white stripes – they are both on KFC’s bucket and on Formula 1 track chicanes.
And how to connect KFC brand key message with Formula 1 brand key message?
It’s simple, as all genius things in the world – with only one word, by changing KFC iconic slogan “Finger Lickin’ Good” to “Finger Lickin’ Fast”, which emphasized the speed association with Formula 1.
And here are the smart key visuals of KFC Canada campaign with Canadian Grand Prix.
Enjoy!
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