Tinder OOH campaign
What a move!
Tinder India launched their “Move On” campaign to the streets of Mumbai.
The main hero of this campaign is the specially created “Ex-Press Disposal Truck“, where people can throw the memories, reminders and stuff from past relationships.
The truck is divided into two compartments:
- the first one is “Cold memories”;
- the second one is “Fake promises.
The main message on the branded truck itself are:
- “Caution! Emotional baggage inside.”
- “Still holding on to your Ex’s stuff? Trash it!”
Yes, this campaign is local, but we must confess the original out-of-home marketing approach here, as well as the charming sense of humor and creativity.
Enjoy!
Be inspired and don’t forget to use your wings to fly!
Love, Kameliya
