Too red
As Dwight D. Eisenhower once said “A sense of humor is part of the art of leadership, of getting along with people, of getting things done.”
And the sense of humor is important event in the marketing communication campaigns, because it makes them:
- more close to the audience;
- more vivid;
- and even more authentic in presenting the competitive advantages of the respective products.
And here is a clear and simple example of a charming communication campaign for Volkswagen.
The key message of the campaign is: “Too red for your teens. Too small for your ex-wife. Excellent choice.”
And the headline is adorable: “New up! It’s good to grow old.”
And the here is the key visual.
Enjoy!
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Love, Kameliya
