All-New Hyundai SANTA FE
I love this communication campaign, developed by McCann Athens for HYUNDAI.
The campaign presents the advantages of HYUNDAI SANTA FE model in a clever creative way, showing how SANTA FE can turn the road disadvantages into advantages for the drivers of this model of car.
The main idea of the campaign is that SANTA FE provides smooth ride no matter the bad road conditions.
Key message: “Open for every adventure.”
Enjoy the key visuals!



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