Privacy matters

Turn on total privacy

The place, where people find their real privacy, is usually their home.

“The sun at home warms better than the sun elsewhere.” — Albanian Proverb

In fact today people more than ever need privacy.

And the privacy has become a kind of luxury nowadays.

This is the main idea, implemented in the communication campaign, which I present you today.

The campaign is for WhatsApp and its key message is: “Privacy matters. Turn on total privacy.“

The key message is delivered in very original way – through OOH shades, covering iconic homes.

I love this WhatsApp communication campaign!

Enjoy!

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Be inspired and don’t forget to use your wings to fly!

Love, Kameliya