We live in a technology-enabled and hyper-connected world, but sometimes it’s leaving us with less time to devote to the simple things, which are usually the most important ones at the end.
Such things like spending more time in the park without a computer or phone, just with our loved ones, just walking and drinking a cup of coffee or even such small things like saying “hello” to your neighbour in a beautiful sunny morning – the small things, which make the big difference in life.
This case is performed in very inspiring way in the new advertising campaign of Nescafe “The nextdoor hello”, developed by the advertising agency Piblicis, Milan, Italy. It’s outstanding, because it’s not just an advertising campaign, presenting the advantages of one product, but an advertising campaign, which is upgrading the product with a social message, that goes beyond it and makes you not only register facts, but think and make a change.
You haven’t seen it yet? You have to!
Here it is – enjoy it!
Be inspired and don’t forget to fly!
x KK
