Share happiness
I am not a fan of Coca-Coca drinks, but I could not miss the creativity in this communication campaign, developed by Ogilvy Group Thailand for this brand.
At first sight the key visuals represent just an ordinary close-ups of glasses and bottle with Coca-Cola.
But in fact, they represent so much more, because as the the wise people say, the devil is in the details.
And in this communication campaign the details spread the key message of the brand:
- it’s more than just a beverage;
- it brings feeling of happines;
- it unites people;
- and in fact it gives people moments of happiness shared together.
And this idea is illustrated with the million air bubbles in the bottle and glass on the key visuals – air bubbles visualized as laughing emojis, spreading the idea that happiness tastes better when it’s shared.
Isn’t it a charming creative approach 🙂
And here are the key visual!
Enjoy!
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Love, Kameliya
