Magnum ice-creams
Magnum ice-creams are leader in the high-quality segment and they are worldwide popular brand.
But when you are a leader you are the one who everybody wants to copy.
Because copying is easier than creating a new original thing.
Exactly this case is addressed in the communication campaign of Magnum today.
The campaign is developed by ad agency Lola MullenLowe and it’s presenting the competitive advantages of Magnum ice-creams with a charming sense of humor.
The campaign is addressing the “Magnum like” ice creams imitations with direct statements and mindset of a winner.
And here are the key visuals.
Enjoy!
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