Symmetry sucks
There’s saying that the beauty is a symmetry.
But each rule has its exceptions.
And the proof is the communication campaign today of Nissan, developed years ago by TBWA, Paris.
The campaign was for the launch of Nissan’s Cube model, which main design advantage was its asymmetric back of the car.
The key visuals of the campaign focus exactly on this differentiating point – the asymmetry of the back design as a sign for originality and individuality.
Standing out by not standing in line – this is the main competitive advantage of Nissan’s Cube model and exactly this advange is applied as main accent on the key visuals too.
And what about the key message of the campaign?
It is as the key visuals bold, stating with just two words “Symmetry sucks”.
I love this campaign because it’s:
- bold;
- with non-standard visual approach for car industry;
- standing out with its individuality.
And here are the key visuals.
Enjoy!
– – – – –
Thank you for sharing this virtual place with me!
For those of you who like my content, you can also subscribe for my LinkedIn Newsletter on Marketing or listen my podcast “MarkeTHINK zone”
Follow me on my social channels: https://linktr.ee/Kameliya.Kamenova
Be inspired and don’t forget to use your wings to fly!
Love, Kameliya
