Some of the most interesting ads are the ones of the car industry.
The common thing about them is the focus on main characteristics and advantages like:
- safety
- status
- speed
- happy people
That’s why the campaign, which I present you today is an original one with its non-standard creative approach.
This is the communication campaign of Suzuki XL7, developed by the ad agency “Paradais DDB”.
The title of the campaign is “Families need space” and the main idea is focused on the fact that the new Suzuki XL7 appreciates the differences between family members and it’s making everyone of the family to feel comfortable.
The visuals are not including happy people or life-style images. The visuals are illustrating the “respect” to each individuality in the family, by making special place in Suzuki XL7 for each of them.
And here are the key visuals.
Enjoy!
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x KK