Tag Archives: social campaign

Case study: Woolmark

How to make people, who hadn’t grown up with wool, to see its advantages and use it?

How to create a new generation of wool consumers?

The answers are provided in a charming way by the Woolmark Company – the world’s leading wool textile organisation, which owns the brand Woolmark,

It has created an amazing social campaign for educating young people about the benefits of wool.

The case study below is worth seeing. Enjoy it!


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LET the animals on our planet LIVE

public-social-ads-animals-4The visuals today don’t need to explain their meaning.

They are so strong as an expression and copy, that I’m just speechless.

They are the proof, that the social ad campaigns have meaning, because they make us face the problem, realize it and really think about it (by “social campaigns” here I’m talking about the real social campaigns, not those, which the celebrities use just to make PR for themselves).

Below are visuals of social campaigns, which raise awareness about one important environmental issue – to LET the animals on our planet LIVE.

Here are the visuals! I could not say this time “Enjoy it!”.

I’ll say “Think about it, do something positive about it and spread the message!”










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A worth social campaign

Talking about social campaigns, here is Toronto’s “Walk A Mile in Her Shoes” parade to end violence against women. 

A worth thing!



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Social campaign – scary, but worth seeing

There will always be a debate about the smoking – the smokers think that their rights are damaged by the restrictions in this area and the non-smokers think the opposite. The truth is that the core case here is not the smoking itself, but the health – the one of the smokers and the one of the people around them (and even in them).

Very impressive in this field is the communication campaign, developed by Ogilvy, India for the HCG Cancer Hospital. This campaign shows the effect, which smoking has over the non-smokers, which live with the smokers and especially the children.

There are 3 visualization with the respective messages:

  • “Cigarette smoke inflames children’s air pathways and leads to asthma attacks. Put out the fire.”
  • “Pregnant smokers give birth to children who are susceptible to lung diseases. Put out the fire.”
  • “Children inhale more air than adults, absorbing more toxins. Put out the fire.”

The colors are dark, the people are looking not healthy, the visualizations are scary as the problem itself.

Enjoy this ad campaign!


Click on the image to enlarge


Click on the image to enlarge


Click on the image to enlarge


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