How to make people, who hadn’t grown up with wool, to see its advantages and use it?
How to create a new generation of wool consumers?
The answers are provided in a charming way by the Woolmark Company – the world’s leading wool textile organisation, which owns the brand Woolmark,
It has created an amazing social campaign for educating young people about the benefits of wool.
The case study below is worth seeing. Enjoy it!
Br,
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