Tag Archives: social

Knowing is not enough

Everyone knows, that:

  • smoking can cause lung cancer – cigarette smoking is the number one risk factor for lung cancer and it’s responsible for 87% of lung cancer deaths;
  • smoking can cause heart disease;
  • smoking can cause stroke, because it affects your arteries;
  • smoking can cause asthma.

Everyone knows, but obviously knowing is not enough. And here comes the reminding!

The social campaigns are one of the good reminders about this problem. They are dedicated to inform people how big this issue is in fact, so that to:

  • realize it
  • remember the bad effects of smoking
  • stop smoking – yes, once you start smoking, it’s hard to stop, but it’s not impossible.

Below are some good examples of such social campaigns – the common things between them are that:

  • they use the “KISS” approach (K.I.S.S.=Keep It Simple, Stupid!);
  • their visuals are simple, but clever;
  • they are mainly with “dark” background, but with “bright” message, that remains on your mind once you read it;
  • the messages are short, but straight to the point.

Here they are – see them, feel them, realize them!

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Think about it!
K.K.

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McDonald’s, I don’t like you, but I adore this …

McDonald’s, I truely don’t like your unhealthy products!

But guys, I madly like your communication campaign in Sweden, developed by DDB, Stockholm.

Bravo!

McDonalds

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Br,
K.K.

 

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Good idea

3The good idea is priceless.

The good idea doesn’t need a big budget.

It needs an open mind.

Often its visualization is not something complicated – it’s simple.

And sometimes the main hero is just one glass.

Enljoy the print “Blue light road safety ad” of the Scottish government, created by “The Leith agency”, UK.

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Br,
K.K.

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Coca Cola’s corporate responsibility initiative, which really deserves to say “Bravo”

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Live Positively Platform of Coca Cola is presented amazingly clear in the following presentation. This corporate responsibility initiative is driven by the power of every family’s number one buyer – the mom. She is the person, who “cares about well being of her family, community and the world”.

As the presenter L. Celeste Bottorff says “without sustainable communities, our business could not be sustainable”. So Coca-Cola makes moms to engage in community involvement and social responsibility initiatives through the corporate responsibility initiative
LivePositively.com.

Enjoy the presentation! It’s really worth seeing.

Have a great day and be the best person, you can.
K.K.

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A worth social campaign

Talking about social campaigns, here is Toronto’s “Walk A Mile in Her Shoes” parade to end violence against women. 

A worth thing!

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KK

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Social campaign – scary, but worth seeing

There will always be a debate about the smoking – the smokers think that their rights are damaged by the restrictions in this area and the non-smokers think the opposite. The truth is that the core case here is not the smoking itself, but the health – the one of the smokers and the one of the people around them (and even in them).

Very impressive in this field is the communication campaign, developed by Ogilvy, India for the HCG Cancer Hospital. This campaign shows the effect, which smoking has over the non-smokers, which live with the smokers and especially the children.

There are 3 visualization with the respective messages:

  • “Cigarette smoke inflames children’s air pathways and leads to asthma attacks. Put out the fire.”
  • “Pregnant smokers give birth to children who are susceptible to lung diseases. Put out the fire.”
  • “Children inhale more air than adults, absorbing more toxins. Put out the fire.”

The colors are dark, the people are looking not healthy, the visualizations are scary as the problem itself.

Enjoy this ad campaign!

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KK

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Green, green grass

There are so many buildings around us, that seeing a park with a grass and trees is a kind of a wonder nowadays. The bad news are, that there are always new buildings, but the number of the parks is getting lower.

That’s why the social communication campaigns and projects about this case are among my favorite ones. One of them is the project, developed by 4 students at the Dalhousie University of Architecture in Nova Scotia. This is a project about the missing green spaces in the cities – a wheel with a grass, which is moved by a walking man in it.

Isn’t it sad, that walking on a green grass is already a kind of privilege?

Enjoy the visualization of the project!

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KK

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Thought of the day №6

Thought of the day

Thought of the day

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