A decision was made here
Life is based on choices.
And the quality of the choices determines the quality of life.
In fact we always have a choice, but each choice is coming with its consequences. So while we are free to make a choice, we are not free to change its consequences.
And when you choose something, you leave usually other thing behind.
In a world full of choices, temptation is a constant.
Based on this idea is the campaign, which I present you today.
It’s developed by ad agency “LePub” for brand “Oreo”.
The campaign is illustrating everyday in-store situations through the temptation of Oreo.
In fact this campaign is presenting Oreo not as a choice. Oreo is more – it’s a decision. The right worth decision at the end!
The headline of the campaign is “A decision was made here.”
And here are the key visuals.
Enjoy!
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Love, Kameliya
