Don’t worry, you can afford it
“Don’t worry, you can afford it” is the key message of this communication campaign of IKEA, developed by ad agency “Ing”, Hamburg.
More and more people have their lovely friends – the pets, at home. The pets give so pure love, but sometimes they also destroy some things at home – parts of the furniture, dishes, vases etc.
And IKEA finds charming way to present the misbehave of these furry friends, convincing its customers not to worry, because in IKEA they can afford new things, which to replace the broken ones.
And here are the key visuals.
Enjoy!
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