Simple, clear and smart
German agency “thjnk” created this brilliant campaign with an element of a game for IKEA.
It promotes IKEA‘s assembly service in an original playful way.
What are the main advantages of this communication campaign?
- It’s not just a campaign with key visuals, but key visuals, which provoke you to think and play.
- It’s practical, using real products from IKEA stores in the real life DIY game.
- It’s simple, clear and smart, just like IKEA brand itself.
And here are the key visuals.
Enjoy!
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Love, Kameliya
