Marketing on value, not on price
In Episode 28 of My Podcast on Marketing “MarkeTHINK zone” I talk about how important is the Marketing on value instead of Marketing on price.
In the modern business world, the battle for the customer often goes to price wars.
Companies compete to offer the lowest price, not the highest value. This is a trap that leads to profit erosion. True sustainable success comes not from the lowest price, but from the highest perceived value for which the customer is willing to pay the price.
This and much more you can hear in Episode 28 of my podcast on Marketing “MarkeTHINK zone”.
Enjoy!
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Love, Kameliya
