Outside, your comfort zone
There are so many thoughts about the comfort zone and how important it is to go outside it.
In the era of internet the comfort zone is usually the zone with a screen of a phone or a computer somewhere inside the home, inside the buildings.
The communication campaign today is provoking to go “outside” and enjoy the pure comfort of the nature.
The campaign is for the New Zealand brand “Kathmandu”, famous with providing clothing and equipment for outdoors.
The headline of the campaign is turning “outside your comfort zone” into “Outside, your comfort zone”, emphasizing that the real comfort zone is in the nature and it’s easy to explore its charm and healthy beauty with the help of “Kathmandu” brand products.
And here are the key visuals, presenting the beautiful nature and the comfort feeling, that it is creating, when you dare to go outside.
Enjoy!
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Be inspired and don’t forget to use your wings to fly!
Love, Kameliya
