Oh, this campaign!
This campaign was developed for UNICEF by ad agency “Lowe Indonesia” in year 2011 and it’s still so actual nowadays.
We live in the culture of “more”, forgetting the ground below our feet.
We want constantly “more”:
- to be more modern;
- to be more in line with the new technologies;
- to be more than others.
And somewhere on the path to the “more” sometimes it looks like we forget the precious things in our live, which we don’t take enough care for:
- more time with the family;
- more time outside with the friends;
- more real life.
And exactly this reminder is reflecting on the screens of the key visuals of the campaign – screens, which we have sometimes to switch off, so that to switch on to the ones we love.
And this is related with the key message of the campaign: “See what you can switch on, when the screen is off“.
Enjoy!
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Love, Kameliya
