Leave your phone
Safe driving is like smoking – everybody knows what to do, but less do it as it has to be.
Everybody is talking about it, but less practice it.
And here comes the question “Why”?
- Maybe because when you get in your car, you enter your personal space where you are the main hero.
- Or maybe because when you are in this space with your phone, you not only feel like a hero, but like a hero with the freedom to be constantly connected to the world.
This is the reason my Audi developed a lovely communication campaign about safe driving, which I present you today.
The key message of the campaign is: “Leave your phone while you drive.”
The visuals of the campaign represent in an original creative way the shield in front of the reality, which is created when you use your phone while you drive.
Enjoy!
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Be inspired and don’t forget to use your wings to fly!
Love, Kameliya
