“Connect with your life” campaign
We are modern people, who live in modern times.
And one of our modern accessories in these modern times is the smartphone.
“We take better care of our smartphones than ourselves. We know when the battery is depleted and recharge it.”, Arianna Huffington
Thanks to it we are more connected with other people than ever – everywhere, any time. And yes, sometimes the smartphones even know us better than we know ourselves.
But at the same time we are more disconnected from real life than ever.
“The challenge for a human now is to be more interesting to another than his or her smartphone.”, Alain de Botton
So often life is happening outside, while we are looking in our inner world or in the world of others through the screens of our phones.
“The difference between smartphones and cigarettes is this: a cigarette robs 10 minutes from your lifespan, but at least has the decency to wait and withdraw all that time in bulk as you near the end of your life – whereas a smartphone steals your time in the present moment, by degrees. Five minutes here. Five minutes there. Then you look up and you’re 85 years old.”, Charlie Brooker
The campaign, which I present you today is developed by agency “Prolam Y&R Santiago” for the brand “Movistar”.
This campaign is encouraging people:
- to turn off their phones sometimes;
- to move their eyes from the phone screen to the people around them in the real life;
- to replace the touch of the screen with the hugs of their children and loved ones;
- to leave the virtual world, in order to live the precious moments in the real one.
The main message of the campaign is “Connect with your life”. And I would add “…while you use your smartphone intelligently.”
Enjoy!
And let’s end the publication today with a sense of humor:
“A new survey out says 64 percent of Americans own a smartphone. Which is interesting because in a related survey, 100 percent of smart phones say they own an American.”, Jimmy Fallon
Thank you for sharing this virtual place with me!
For those of you who like my content, you can also follow me on Instagram or join me on Twitter and Threads
Be inspired and don’t forget to use your wings to fly!
Love, Kameliya
